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I created the brand identity for Envogue: The Beachside Rendezvous, a vibrant beach party held every Sunday. Beyond naming the event, I crafted the entire brand promotion, infusing it with energy and style.
Develop a compelling brand identity and promotional strategy for a weekly beachside event that would resonate with a young, dynamic audience and ensure consistent engagement.
Strategy
Design
Client
Marketing Strategy, Public Relations, Paid Ads
Brand Identity, Graphic Design, Motion Graphics, Marketing Collaterals, Social Media Content
ENVOGUE
The brand identity for Envogue was designed to evoke the freedom and excitement of a beachside escape. The goal was to create a name and visual identity that immediately captured the essence of a stylish, laid-back Sunday gathering. I aimed to ensure that every element, from the logo to the promotional materials, conveyed the effortless coolness and vibrant energy of the event. This approach was intended to attract a youthful, trend-conscious audience, making Evogue the go-to destination for weekend fun.
Creating and promoting Envogue was an exhilarating challenge that pushed me to utilize a wide range of skills. I worked closely with event promoters, DJs and other stakeholders to ensure that the branding was not only eye-catching but also aligned with the event's ethos. Managing the social media and PR was a dynamic experience, requiring constant creativity and strategic communication to maintain the event’s hype across all eight editions. This project deepened my understanding of event branding and audience engagement, as I witnessed firsthand how a strong brand identity can transform a simple beach party into a citywide phenomenon.
I created the brand identity for Envogue: The Beachside Rendezvous, a vibrant beach party held every Sunday. Beyond naming the event, I crafted the entire brand promotion, infusing it with energy and style.
Develop a compelling brand identity and promotional strategy for a weekly beachside event that would resonate with a young, dynamic audience and ensure consistent engagement.
Strategy
Marketing Strategy, Public Relations, Paid Ads
Design
Brand Identity, Graphic Design, Motion Graphics, Marketing Collaterals, Social Media Content
Client
ENVOGUE
The brand identity for Envogue was designed to evoke the freedom and excitement of a beachside escape. The goal was to create a name and visual identity that immediately captured the essence of a stylish, laid-back Sunday gathering. I aimed to ensure that every element, from the logo to the promotional materials, conveyed the effortless coolness and vibrant energy of the event. This approach was intended to attract a youthful, trend-conscious audience, making Evogue the go-to destination for weekend fun.
Creating and promoting Envogue was an exhilarating challenge that pushed me to utilize a wide range of skills. I worked closely with event promoters, DJs and other stakeholders to ensure that the branding was not only eye-catching but also aligned with the event's ethos. Managing the social media and PR was a dynamic experience, requiring constant creativity and strategic communication to maintain the event’s hype across all eight editions. This project deepened my understanding of event branding and audience engagement, as I witnessed firsthand how a strong brand identity can transform a simple beach party into a citywide phenomenon.
