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I collaborated with senior leaders at EqualCash to develop its brand identity. The direction successfully tied into the vision of the stakeholders, setting the foundation for the company’s evolution
Craft a brand identity and marketing strategy that resonates with the vision of Equalcash and endears the brand to its audience
Strategy
Design
Client
Marketing Strategy
Brand Identity, Marketing Collaterals, Social media content
EqualCash
In creating the brand identity for EqualCash, simplicity was the cornerstone. The goal was to craft a friendly and approachable identity that immediately communicates ease and reliability to the audience. I focused on ensuring that every element, from the logo to the color palette, reflects the effortless user experience the brand promises. This approach was intended to demystify finance, making it accessible and welcoming to everyone
Working on the EqualCash project was a deeply enriching experience that tested my ability to blend creativity with strategic thinking. Collaborating closely with the senior leadership, I navigated the complex dynamics of the fintech industry, ensuring that the brand’s voice was both innovative and trustworthy. Through this process, I gained invaluable insights into the intersection of design and finance, learning how to make complex financial concepts resonate with a broader audience. The project improved my ability to translate intricate ideas into a clear, compelling brand narrative.
I collaborated with senior leaders at EqualCash to develop its brand identity. The direction successfully tied into the vision of the stakeholders, setting the foundation for the company’s evolution
Craft a brand identity and marketing strategy that resonates with the vision of Equalcash and endears the brand to its audience
Strategy
Marketing Strategy
Design
Brand Identity, Marketing Collaterals, Social media content
Client
EqualCash
In creating the brand identity for EqualCash, simplicity was the cornerstone. The goal was to craft a friendly and approachable identity that immediately communicates ease and reliability to the audience. I focused on ensuring that every element, from the logo to the color palette, reflects the effortless user experience the brand promises. This approach was intended to demystify finance, making it accessible and welcoming to everyone
Working on the EqualCash project was a deeply enriching experience that tested my ability to blend creativity with strategic thinking. Collaborating closely with the senior leadership, I navigated the complex dynamics of the fintech industry, ensuring that the brand’s voice was both innovative and trustworthy. Through this process, I gained invaluable insights into the intersection of design and finance, learning how to make complex financial concepts resonate with a broader audience. The project improved my ability to translate intricate ideas into a clear, compelling brand narrative.
