Menu
I created the brand identity for Kabaal, a nightclub nestled in the heart of Lagos City, Nigeria. Tasked with evoking an aura of mystery and charm, I crafted a brand that resonated deeply with the nightlife culture.
Develop a brand identity that captures the essence of mystery and charm for a premium nightclub. Manage all aspects of brand communication, including weekly promotional materials, social media, marketing, and public relations, to establish Kabaal as a leading nightlife destination.
Strategy
Design
Client
Marketing Strategy, Public Relations, Paid Ads
Brand Identity, Graphic Design, Motion Graphics, Marketing Collaterals, Social Media Content
KABAAL
The brand identity for Kabaal was designed to be enigmatic and alluring, drawing patrons into an experience shrouded in mystery. The goal was to create a visual and communicative language that hinted at the unknown while exuding sophistication and exclusivity. Every element, from the logo to the colour scheme, was carefully chosen to reflect the club’s dark, seductive atmosphere. This approach was intended to intrigue and attract Lagos’s elite, making Kabaal a symbol of high-class nightlife in the city.
Working on the Kabaal project was a transformative journey that revealed my untapped potential. The fast-paced environment required me to manage tight deadlines and schedules, sharpening my time management skills and ability to deliver under pressure. Each week, I balanced creativity with strategic thinking to produce promotional fliers, manage social media accounts, and execute PR campaigns that kept the brand’s mystery alive. This experience not only honed my graphic design and brand management abilities but also gave me a deeper understanding of the power of brand identity in shaping a memorable nightlife experience.
I created the brand identity for Kabaal, a nightclub nestled in the heart of Lagos City, Nigeria. Tasked with evoking an aura of mystery and charm, I crafted a brand that resonated deeply with the nightlife culture.
Develop a brand identity that captures the essence of mystery and charm for a premium nightclub. Manage all aspects of brand communication, including weekly promotional materials, social media, marketing, and public relations, to establish Kabaal as a leading nightlife destination.
Strategy
Marketing Strategy, Public Relations, Paid Ads
Design
Brand Identity, Graphic Design, Motion Graphics, Marketing Collaterals, Social Media Content
Client
KABAAL
The brand identity for Kabaal was designed to be enigmatic and alluring, drawing patrons into an experience shrouded in mystery. The goal was to create a visual and communicative language that hinted at the unknown while exuding sophistication and exclusivity. Every element, from the logo to the colour scheme, was carefully chosen to reflect the club’s dark, seductive atmosphere. This approach was intended to intrigue and attract Lagos’s elite, making Kabaal a symbol of high-class nightlife in the city.
Working on the Kabaal project was a transformative journey that revealed my untapped potential. The fast-paced environment required me to manage tight deadlines and schedules, sharpening my time management skills and ability to deliver under pressure. Each week, I balanced creativity with strategic thinking to produce promotional fliers, manage social media accounts, and execute PR campaigns that kept the brand’s mystery alive. This experience not only honed my graphic design and brand management abilities but also gave me a deeper understanding of the power of brand identity in shaping a memorable nightlife experience.
