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LEMON 7 Getaway, the Right Way

I created the brand identity for Lemon 7, a stunning beach resort that offers an idyllic escape. My work encompassed brand management, marketing communication, graphic design, and social media management, all aimed at positioning the resort as the perfect getaway.

Task

Develop a comprehensive brand identity and communication strategy that highlights the unique appeal of a beach resort. Manage the entire branding process, including logo design, content creation, and marketing communications, to enhance the resort’s visibility and increase bookings.

Strategy

Design  

Client

Brand Strategy, Marketing Communication

Brand Identity, Marketing Collateral, Social Media Management, Content Creation

LEMON 7

Rationale

The brand identity for Lemon 7 was designed to reflect the serenity and beauty of a perfect beach getaway. The goal was to create a visual and communicative identity that resonated with potential guests, conveying a sense of relaxation and exclusivity. The logo and branding materials were crafted to evoke the natural elegance of the resort, while the marketing communication focused on highlighting the unique experiences it offers. This approach was intended to attract discerning travelers seeking a premium beachside retreat.

Experience

Working on the Lemon 7 project allowed me to blend creativity with strategic oversight in a highly collaborative environment. Managing the brand meant overseeing every detail, from the visual elements to the messaging in marketing campaigns. I collaborated with videographers and content creators to produce compelling visuals that captured the essence of the resort, while also ensuring that all advertising efforts were strategically aligned to drive bookings. This experience deepened my expertise in brand management and demonstrated the impact of cohesive communication in achieving business goals.

LEMON 7: Getaway, the Right Way

I created the brand identity for Lemon 7, a stunning beach resort that offers an idyllic escape. My work encompassed brand management, marketing communication, graphic design, and social media management, all aimed at positioning the resort as the perfect getaway.

Task

Develop a comprehensive brand identity and communication strategy that highlights the unique appeal of a beach resort. Manage the entire branding process, including logo design, content creation, and marketing communications, to enhance the resort’s visibility and increase bookings.

Strategy

Brand Strategy, Marketing Communication

Design  

Brand Identity, Marketing Collateral, Social Media Management, Content Creation

Client

LEMON 7

Rationale

The brand identity for Lemon 7 was designed to reflect the serenity and beauty of a perfect beach getaway. The goal was to create a visual and communicative identity that resonated with potential guests, conveying a sense of relaxation and exclusivity. The logo and branding materials were crafted to evoke the natural elegance of the resort, while the marketing communication focused on highlighting the unique experiences it offers. This approach was intended to attract discerning travelers seeking a premium beachside retreat.

Experience

Working on the Lemon 7 project allowed me to blend creativity with strategic oversight in a highly collaborative environment. Managing the brand meant overseeing every detail, from the visual elements to the messaging in marketing campaigns. I collaborated with videographers and content creators to produce compelling visuals that captured the essence of the resort, while also ensuring that all advertising efforts were strategically aligned to drive bookings. This experience deepened my expertise in brand management and demonstrated the impact of cohesive communication in achieving business goals.