Working on the Lemon 7 project allowed me to blend creativity with strategic oversight in a highly collaborative environment. Managing the brand meant overseeing every detail, from the visual elements to the messaging in marketing campaigns. I collaborated with videographers and content creators to produce compelling visuals that captured the essence of the resort, while also ensuring that all advertising efforts were strategically aligned to drive bookings. This experience deepened my expertise in brand management and demonstrated the impact of cohesive communication in achieving business goals.