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DESIGNER. STRATEGIST. MARKETER
Welcome to my portfolio, where creativity meets strategy, and design drives results. I’m Joseph Eruaga, Popularly known as Wunmi Eruaga, a creative designer and brand manager based in the Greater Toronto Area, Canada. With a deep passion for crafting visually compelling and strategically sound solutions, I help brands tell their stories and connect with their audiences in impactful ways.
About Me
With over a decade of experience in the industry, I have honed my skills at the intersection of creativity, data-driven insights, and strategic thinking. Currently, I serve as the Chief Creative Officer at The Bluemass Company (2022–Present), where I lead a team dedicated to transforming brands, particularly in the hospitality sector. My role involves everything from initial concept development to executing comprehensive brand strategies and social media campaigns that resonate with target audiences.
Before this, I was the Brand Manager at PTRlifestyle (2021–2022), overseeing operations for renowned venues like Kabaal Nightclub and Skyfall Oceanfront Club. My journey in design began as a Graphic and Web Designer at RedboxAfrica (2015–2016), where I developed a strong foundation in visual storytelling. This experience paved the way for my role as a Brand Manager at PTRlifestyle (2018–2021), where I crafted compelling brand narratives that drove engagement and growth.
Explore My Work
Browse through my portfolio to see some of the brands I’ve had the privilege of working with. Each project showcases my commitment to excellence and my passion for creating designs and strategies that make a lasting impact.
Whether working as part of a team or as a freelancer, I leverage these skills to craft compelling visuals, derive data-driven insights, and develop strategic marketing solutions. My approach ensures enhanced brand presence and drives business success by effectively engaging audiences and addressing real business problems.
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, CapCut.
I dive deep into market research to understand your industry, competitors, and target audience. My brand strategy development process defines your unique value proposition and positions your brand effectively in the market. I craft compelling brand messages that convey your values, mission, and vision, ensuring your brand stands out and resonates with your audience.
I create striking logos and cohesive visual identities that capture the essence of your brand. My design approach develops a visual language, including color schemes, typography, and graphic elements, that ensures consistency and memorability across all channels. My detailed brand guidelines maintain visual and verbal consistency, solidifying your brand’s presence.
Effective communication is at the heart of my brand management services. I develop engaging content that aligns with your brand’s voice and resonates with your target audience. My social media management efforts enhance your brand’s visibility through strategic storytelling which keeps your audience engaged and connected.
I ensure your customer service aligns with your brand’s values, enhancing the overall customer experience. By managing feedback and online reviews, I help maintain and improve your brand’s reputation. My customer experience management services foster loyalty and satisfaction, ensuring every interaction with your brand is positive and memorable.
I provide comprehensive brand performance analysis, measuring brand awareness, equity, and loyalty through various metrics. My market analysis keeps you informed of market trends and consumer behavior, allowing you to adapt your strategies effectively. Regular performance reports give you insights into the ROI of your branding activities, helping you make informed decisions.
DESIGNER. STRATEGIST. MARKETER
Welcome to my portfolio, where creativity meets strategy, and design drives results. I’m Joseph Eruaga, Popularly known as Wunmi Eruaga, a creative designer and brand manager based in the Greater Toronto Area, Canada. With a deep passion for crafting visually compelling and strategically sound solutions, I help brands tell their stories and connect with their audiences in impactful ways.
About Me
With over a decade of experience in the industry, I have honed my skills at the intersection of creativity, data-driven insights, and strategic thinking. Currently, I serve as the Chief Creative Officer at The Bluemass Company (2022–Present), where I lead a team dedicated to transforming brands, particularly in the hospitality sector. My role involves everything from initial concept development to executing comprehensive brand strategies and social media campaigns that resonate with target audiences.
Before this, I was the Brand Manager at PTRlifestyle (2021–2022), overseeing operations for renowned venues like Kabaal Nightclub and Skyfall Oceanfront Club. My journey in design began as a Graphic and Web Designer at RedboxAfrica (2015–2016), where I developed a strong foundation in visual storytelling. This experience paved the way for my role as a Brand Manager at PTRlifestyle (2018–2021), where I crafted compelling brand narratives that drove engagement and growth.
Explore My Work
Browse through my portfolio to see some of the brands I’ve had the privilege of working with. Each project showcases my commitment to excellence and my passion for creating designs and strategies that make a lasting impact.
Whether working as part of a team or as a freelancer, I leverage these skills to craft compelling visuals, derive data-driven insights, and develop strategic marketing solutions. My approach ensures enhanced brand presence and drives business success by effectively engaging audiences and addressing real business problems.
I dive deep into market research to understand your industry, competitors, and target audience. My brand strategy development process defines your unique value proposition and positions your brand effectively in the market. I craft compelling brand messages that convey your values, mission, and vision, ensuring your brand stands out and resonates with your audience.
I create striking logos and cohesive visual identities that capture the essence of your brand. My design approach develops a visual language, including color schemes, typography, and graphic elements, that ensures consistency and memorability across all channels. My detailed brand guidelines maintain visual and verbal consistency, solidifying your brand’s presence.
Effective communication is at the heart of my brand management services. I develop engaging content that aligns with your brand’s voice and resonates with your target audience. My social media management efforts enhance your brand’s visibility through strategic storytelling which keeps your audience engaged and connected.
I ensure your customer service aligns with your brand’s values, enhancing the overall customer experience. By managing feedback and online reviews, I help maintain and improve your brand’s reputation. My customer experience management services foster loyalty and satisfaction, ensuring every interaction with your brand is positive and memorable.
I provide comprehensive brand performance analysis, measuring brand awareness, equity, and loyalty through various metrics. My market analysis keeps you informed of market trends and consumer behavior, allowing you to adapt your strategies effectively. Regular performance reports give you insights into the ROI of your branding activities, helping you make informed decisions.
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, CapCut.
